Before 2002 you couldn't walk into a Mercedes dealer in America and buy a G-Class. You could buy one from Europa International in Santa Fe, New Mexico. Europa took the civilian W463, crash-tested and certified it at its own expense, and sold 300 GEs, G 320s and eventually V8 G 500s, federalized and certified for US sale. They were 50-state legal, not gray-market. In practice these are the first American G-Wagens.
AMERICA SAYS NO
The G was never planned for the US. In the 1980s gray-market specialists brought W460s in anyway, but the Imported Vehicle Safety Compliance Act of 1988 largely ended that trade. Hagerty notes that gray-market buyers had always paid through the nose for the privilege. Anyone who wanted a G legally needed someone to do the certification properly.
A Motor Trend feature quoted by German Cars For Sale Blog credits Santa Fe's Dave Holland with the idea. His company, Europa, decided to certify the truck to federal emissions and safety standards, crash tests included. Dealer Ferraris Online's account says the programme took five years, finished in October 1993 and cost $500,000. Wikipedia says Europa started selling Gs that year.
FROM CONVERTER TO MANUFACTURER
The early trucks were European Gs modified to US specification. Hagerty says Europa later persuaded Mercedes to build them to DOT standards at the factory. Then came the bigger step. Ferraris Online says that after almost two years and more than $1 million, Europa gained US Small Volume Manufacturer status, making the trucks legal in all 50 states. Wikipedia ties that status to the arrival of the V8 G 500 in 1998 (Ferraris Online dates it to 1999) and says it made Europa the exclusive US importer and distributor.
The line-up followed Europe's. It started with the 3.0-litre inline-six 300 GE, then the 3.2-litre inline-six G 320. In 1998 the G 320 switched to a V6, so both engines exist for that year. The 5.0-litre V8 G 500 joined at the top, and Europa also certified a handful of short-wheelbase Cabriolets. Volumes were small and margins were large. Hagerty reports that some trucks sold for as much as $135,000.
WHAT A EUROPA G IS LIKE
From outside, a 2000 Europa G 500 looks almost the same as a 2002 Mercedes-Benz USA truck. Jalopnik points to the black-painted bumpers, where later trucks have body-colour ones. Inside it's plainer: the steering wheel and instrument cluster come from the pre-facelift W210 E-Class, there are no radio buttons on the wheel, and the 722.6 five-speed automatic has no tip-shift gate. The dash-top screen on some trucks is Mercedes' optional navigation.
Under the skin it's still a full W463. Overland Journal's Scott Brady bought a 1996 Europa truck for the Expeditions West fleet. It had ABS, airbags and three dash buttons for the centre, rear and front locks, and Brady praised the early Europa Gs for their simple systems, durable six-cylinder engines and late-1990s build quality. German Cars For Sale Blog likes them for the same reason: fewer US-specific electronics to go wrong.
THE HANDOVER
Europa's success was what ended its import business. Mercedes-Benz bought the US distribution rights and launched the G officially for the 2002 model year, with the G 500 and G 55 AMG. Europa moved into service, parts and accessories, and kept importing a few models America never got officially, such as the three-door Cabriolet. Jalopnik reports that Europa is still in business, selling parts, service and modifications to the G community. The importer itself is a footnote now, but its trucks are not: a Europa G is the sweet spot for anyone who wants a 1990s G with proper US paperwork.
A G-Wagen in the Christmas catalogue
In 1999 Europa and Neiman Marcus put a special-edition G 500 in the department store's famous Christmas Book at $160,000. It had a two-tone interior and Swedish birch trim. According to German Cars For Sale Blog, six were sold, probably built to order, which makes it one of the rarest US-market Gs.
It also shows who Europa was selling to. These weren't farm trucks. The trucks were expensive and luxurious, and they were still capable off-road.
