In August 1965 Ford announced a truck that owed almost nothing to its pickups. The Bronco got its own box-section frame, a 92-inch wheelbase, flat glass all round and door skins that were the same left and right until the hardware went on. It came only with four-wheel drive and was aimed straight at the Jeep CJ-5 and the International Scout. Twelve model years and roughly 225,600 trucks later, it had lost the sales war. Fifty years after that, it is the Bronco collectors want most.
THE MUSTANG MAN'S OTHER IDEA
The Bronco began with Ford product manager Donald Frey, who had also conceived the Mustang. Paul Axelrad engineered it, clay models were built in mid-1963, and Lee Iacocca approved it for production in February 1964. Its targets were the CJ-5, the Scout and Toyota's Land Cruiser. The wheelbase sat between the Jeep's 83 inches and the Scout's 100. Up front, instead of the Twin I-Beam of Ford's bigger trucks, the Bronco used a solid axle on coil springs, located by radius arms and a track bar. Ford quoted a 34-foot turning circle.
Launch power was the Falcon's 170-cubic-inch six, rated at 105 hp and toughened with solid lifters, a six-quart oil pan, an oil-bath air cleaner and a carburetor float that coped with steep angles. A 289 V8 followed in March 1966. Every truck had a column-shifted three-speed and a Dana 20 two-speed transfer case. You could have a wagon, a half-cab pickup or an open roadster, and the dealer could add a snowplow, a winch, a power take-off or a posthole digger.
GROWING UP, SLOWLY
The Bronco changed in small steps. A Sport package arrived for 1967, along with a dual master cylinder. The roadster, which never sold, was dropped after 1968. The 302 replaced the 289 for 1969, and electric wipers took over from vacuum ones that year. In 1970 the Sport became its own model. Midway through 1971 the Dana 30 front axle gave way to a stronger Dana 44, and 1972 brought the plush Ranger trim and the end of the half-cab.
For 1973 Ford finally offered a C4 three-speed automatic and power steering, and the 200-cubic-inch six replaced the 170. The transfer-case lever changed from a T-handle to a J-shaped pattern. Sales peaked at 25,824 in 1974. The last big update came for 1976, with power front disc brakes, a front anti-roll bar and a new Y-type steering linkage that owners still argue about. The 1977 trucks got a heavier-duty 9-inch rear housing and fuel doors in place of exposed caps.
BAJA, AND THE RACE TRUCKS
In 1965 race-car builder Bill Stroppe put together a team of Broncos for long-distance off-road racing, partnering with Holman-Moody. The Stroppe/Holman/Moody trucks ran the Mint 400, the Baja 500 and the Mexican 1000, the race that became the Baja 1000, and in 1969 SHM entered six Broncos in the Baja 1000. The most famous Stroppe-shop Bronco of all, Parnelli Jones's Big Oly, won the Baja 1000 in 1971 and 1972.
Ford cashed in. From 1971 dealers sold a Baja Bronco package designed by Bill Stroppe, with an automatic, quick-ratio power steering, fender flares over Gates Commando tires, a roll bar, reinforced bumpers and red, white, blue and black paint. It cost $5,566 when a regular V8 Bronco was $3,665, and only 650 were sold over the next four years. Genuine ones now sell for serious money: Bring a Trailer results from 2025–26 run from $72,500 to $178,315.
HOW IT ENDED, AND WHY IT NEVER DID
By the early 1970s buyers wanted more room and more comfort, and the Chevrolet Blazer and the Scout II had both. Ford planned a bigger F-100-based Bronco for 1974, but the fuel crisis pushed it back to 1978. When the full-size Bronco arrived it was a foot longer in wheelbase and up to 1,600 pounds heavier. The little Bronco was done.
The afterlife has been something else. Hagerty says values nearly doubled between 2016 and 2019, and the restomod business took off. On Bring a Trailer, 306 complete early Broncos sold between August 2025 and October 2026. The middle half of the Coyote-swapped and shop-built restomods went for about $122,000–166,500, and the top sale reached $325,000. Ford noticed: its designers scanned the design chief's 1976 Bronco while shaping the 2021 Bronco. Hagerty did record a 12 percent drop in the second quarter of 2026, but a driver still costs $50,000 or more.
The Bronco that won Baja on a borrowed tank of gas
Parnelli Jones took a mostly stock Bronco to the 1968 Baja 1000, and it went badly. With Stroppe mechanic Dick Russell he built something else: a 1969 Bronco on a chrome-moly space frame, with aluminum and fiberglass panels, a 351 Windsor, a C6 automatic, a spooled rear axle and a sprint-car wing for a roof. Olympia Brewing sponsored it, hence the name and the gold paint. It broke an axle on its 1970 debut, then won the Baja 1000 in 1971 in 14 hours 59 minutes, and again in 1972.
That second win nearly didn't happen. At the last checkpoint helpers filled the water jugs with gasoline, and the truck ran dry 15 miles from the finish. Jones traded $20 and a bottle of tequila for fuel siphoned from a Volkswagen. It lived at Vel's Parnelli Jones's race shop for decades until Mecum sold it in Indianapolis in May 2021 for $1.87 million.


